Assisted Living Partners

Are you a developer or investor seeking an experienced operator with broad experience in all facets of senior living?

Colleen Endsley founded Fresh Coast Partners (FCP) to bring her national expertise in developing and operating independent senior housing, assisted living and memory care communities with a focus on the Midwest. She has partnered with real estate developers, owners and investors to operate properties for those who did not want to do so for themselves. FCP has focused on start-up projects as well as financially troubled properties and acquisitions. She has proven to be adept at creating partnerships with government agencies, nonprofits and for profit organizations to create successful senior living communities. A unique area of expertise is the Affordable Assisted Living model, blending Low Income Housing Tax Credits with the Medicaid Waiver program to create greater access to moderate income seniors – one of the largest and fastest growing sectors of the senior housing industry.

Fresh Coast Partners brings experience in the following areas:

  • Assisted Living Partners with Fresh Coast PartnersMarket research & analysis
  • Building design consultation
  • Start-up operations
  • Management of multiple property locations                
  • Design of effective operational systems 
  • Development of staff training programs and materials
  • Turnaround of financially troubled properties                          
  • Interface with regulatory agencies 
  • Hiring, training and supervising staff
  • Adherence to governmental compliance requirements        
  • Development and implementation of Resident, Family and Employee Satisfaction Programs
  • Creation of employee-centered culture
  • Development of organizational infrastructure to support company growth

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